Marketing yourself and your work

Use your Patternbank profile page to market yourself. Introduce the site to industry colleagues, brands, manufactures, suppliers. Share your profile page and designs on social media: Pinterest / Instagram / Linkedin / Twitter / Facebook and use the hashtag #patternbank so we can find you.

We’re looking to work more closely with our designers to help and guide them to sell more through Patternbank. To maximise sales we all know the importance of designing into the latest trends and themes in the market and going forward we’re going to be sending out directional trend briefs to all our designers free of charge. Keep an eye out for these in the coming months.

Before that please find below a couple of quick points that could help you receive more exposure on the studio.

Reaction to catwalk and retail – look to design into major trends. Think commercial industry categories – womenswear / mens / home / kids / giftware.
Work into our print trend themes and directions – review our trend reports / catwalk analysis / trend edits – we will look to feature and push these designs. Focus your designs around a strong catwalk trend /collection or one of our print trend themes.
Less colors – we have a lot of customers asking for 3-4 colour prints. These are easier to print and can sometimes be more accessible.
Vector – we are looking to expand our vector offering so please offer a good balance of bitmap and vector designs. Bitmap files are still welcomed but as we have 80% as bitmap files it would be good to increase our vector design category.
Mix it up – add a mix of stock and premium to disperse your designs throughout the site.
Upload frequently in small bursts – 2 to 3 designs at a time. This will give you a more even distribution through out the site.
Some key categories – florals – ditsy / stylised / traditional / on trend floral use, swimwear, tropicals, activewear prints are a few areas worth focusing in on. Again look to catwalk / retail / emerging brands / industry trends to help focus designs.
Also spread the word. Use your Patternbank profile page to market yourself. Introduce the site to industry colleagues, brands, manufactures, suppliers. Expose your profile page and design on social media: Instagram/LinkedIn/etc.

Before that please find below a couple of quick points that could help you receive more exposure on the studio.

Reaction to catwalk and retail – look to design into major trends. Think commercial industry categories – womenswear / mens / home / kids / giftware.

Work into our print trend themes and directions – review our trend reports / catwalk analysis / trend edits – we will look to feature and push these designs. Focus your designs around a strong catwalk trend /collection or one of our print trend themes.

Less colors – we have a lot of customers asking for 3-4 colour prints. These are easier to print and can sometimes be more accessible.

Vector – we are looking to expand our vector offering so please offer a good balance of bitmap and vector designs. Bitmap files are still welcomed but as we have 80% as bitmap files it would be good to increase our vector design category.

Mix it up – add a mix of stock and premium to disperse your designs throughout the site.

Upload frequently in small bursts – 2 to 3 designs at a time. This will give you a more even distribution through out the site.

Some key categories – florals – ditsy / stylised / traditional / on trend floral use, swimwear, tropicals, activewear prints are a few areas worth focusing in on. Again look to catwalk / retail / emerging brands / industry trends to help focus designs.

Also spread the word. Use your Patternbank profile page to market yourself. Introduce the site to industry colleagues, brands, manufactures, suppliers. Expose your profile page and design on social media: Instagram/LinkedIn/etc.

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